This Global Handwashing Day (15 October), Project Maji has partnered with Australian ultra-runner and water warrior Mina Guli for a week-long activation titled #Sweat4Soap. The campaign has attracted supporters from over 180 countries. Every kilometre logged by runners around the world, will be matched by a bar of soap and every 100,000 kilometres with a Project Maji solar-powered water kiosk for rural Ghanaian communities in need.
Mina, the brains behind #Sweat4Soap, describes herself as a reluctant runner but a passionate campaigner to protect our global water resources. Her vision is to inspire a global movement bringing together people from all walks of life to recognize and address the magnitude of the global water crisis. #Sweat4Soap is one of the many global activations she leads to raise awareness about the planet’s looming water crisis and how it halts access to handwashing for around 3 billion people.
Critically, #Sweat4Soap has been designed to bring handwashing essentials – soap and clean water - to those in need. This is why we are rallying behind Mina as a #Sweat4Soap partner, and we invite you to join the impact.
Here’s how it works:
In support of Global Handwashing Day (15 October 2021), our partners will donate 1 bar of soap for every km and 1 solar-powered water kiosk for every 100,000 km we run/walk/stroll between 12-17 October.
1. Sign up and pledge your distance to get your free race bib ☝️
2. RUN or WALK the distance you pledged 🏃♀️
3. Share a picture of your run and distance 📸
4. Tag #sweat4soap so we can record your contribution 🔖
5. Run/walk as much as you can!
MORE RUNS = MORE HANDWASHING! 🧼
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